Keep an eye on your mailbox—the first issue of ICBM’s newly redesigned quarterly member magazine hits desks at the beginning of March.
What makes IMPACT truly unique?
We’ve moved away from “preaching to the choir” where we find a great story about a community bank and only share it with other community banks.
Now, our feature stories bring members three different kinds of value:
Quality Marketing Services as a benefit of membership
The featured member receives marketing content that would otherwise cost them thousands to create on their own. The stories showcase just how much of an IMPACT they have in their area.
Marketing Impact in their local area
We pitch their story to press in their city and/or region. Previous featured banks have gotten their story in front of more than 7,000 people in 66 city and towns in their area. Again, a PR firm would charge the member thousands for just the PR generated by our feature; they get it as a benefit of membership.
Support for the community banking story
Featured members become examples that ICBM shares with lawmakers to educate them about community banks’ hard work, investment, and commitment to Minnesota communities.
If your bank has a great story to tell, contact Matt Doffing at firstname.lastname@example.org, we’d love to find a way to tell the state, lawmakers, and your customers about your bank’s unique contribution to your community.
Interested advertisers and subscribers also can contact Matt.