The Marketing Network gathers marketing professionals from member banks, offering a forum for discussing best practices, exchanging ideas and techniques as well as sharing challenges unique to independent community banks and their marketing teams.
Marketing Network meetings focus on topics decided upon by the members, to ensure that you get the highest value out of each event.
This network is open exclusively to the employees of ICBM bank members. It is an opportunity for our bank members' marketing professionals to share ideas and best practices.
PRESENTATION: Discover Brand Clarity to Help You Manage Better Communications, Justin M. Bieganek, Mercury Creative Group
Description: This interactive session will guide participants through an abbreviated brand exploration to help participants articulate their brand’s unique value and how to use that knowledge to audit and know what are the best tactics and channels to communicate that value to their audience (current and prospective). Pre-workshop homework will be sent out prior to the meeting.
Participants will engage in smart thinking bursts, together, around the following topics:
- Defining Your Ideal Audience
- Identifying Your Brand’s 3 Uniques
- Creating Your Brand Attributes: Brand Tone, Look + Feel
- High-Level Communications Audit
- Peer to Peer Discussion
Pricing: Complimentary for Bank Members only